Fastinvest News: Customer Lifetime Value


FinTech Dilemma

December 16, 2019

New customers aren’t enough. If there’s one metric that’s often overlooked in the pitch decks we see for early-stage FinTech companies, it’s customer lifetime value. Companies are often more focused on new customer growth metrics. However, with an increasingly competitive landscape in many markets and the cost of new customer acquisition increasing, the focus is shifting to how well a company can retain customers. There are many strategies startups can take to improve retention — such as introducing better terms or new products — but a significant part of it will be promoting the customer experience for underserved customers.

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